Swim in Stainless

OUR PHILOSOPHY

Swim in StainlessTM

The Pure Stainless philosophy centres on offering innovative products that are beautiful, durable and sustainable. Our vision is to transform the Canadian pool and spa industry, with more people experiencing the architectural, environmental and financial benefits of “swimming in stainless.”

Beauty

The aesthetic beauty of our stainless steel pools and spas is unmatched. Coming in three finish options (stainless, tile trim and full tile), our products can be customized to complement your unique style and vision. When paired with additional design components, such as waterfalls, fire features and stonework, our projects stand out from the rest, offering unparalleled elegance.

Durability

Our products require less long-term maintenance and repairs than other competitive construction materials. When properly maintained, our pools and spas will not delaminate, crack, peel, discolour, leak or require renewing finishes over the lifespan of the vessel. Plus, our stainless pools and spas weigh at least three times less than concrete or Gunite™ vessels of similar size and maintain watertight reliability, significantly reducing material construction cost and structural demands.

Sustainability

Stainless steel is a green product. It is 100% recyclable, as it is not coated with any toxic material and does not produce toxic run-off. During production, stainless steel uses scrap metal as its primary raw material, with up to 70% of the product coming from recycled material. Increased efficiency in process technology has also decreased the amount of energy required to manufacture stainless steel. Our vessels truly do not “leave a stain” on the environment.

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