Our Philosophy

The Pure Stainless philosophy centres on offering innovative products that are beautiful, durable and sustainable. Our goal is to enable more people to experience the architectural, environmental and financial benefits of “swimming in stainless.”


Our pools and spas are on the cutting edge of aquatic technology and manufacturing methods, producing the most refined and elegant stainless steel aquatic vessels imaginable. We combine innovative design and precision engineering to create custom, fully prefabricated vessels that enable quicker installation and deliver long-term value.


The aesthetic beauty of our stainless steel pools and spas is unmatched. Coming in three finish options (stainless, tile trim and full tile), our products can be customized to complement your unique style and vision. When paired with additional design components, such as waterfalls, fire features and stonework, our projects stand out from the rest, offering unparalleled elegance.


Our products require less long-term maintenance and repairs than other competitive construction materials. When properly maintained, our pools and spas will not delaminate, crack, peel, discolour, leak or require renewing finishes over the lifespan of the vessel. Plus, our stainless pools and spas weigh at least three times less than concrete or Gunite™ vessels of similar size and maintain watertight reliability, significantly reducing material construction cost and structural demands.


Stainless steel is a green product. It is 100% recyclable, as it is not coated with any toxic material and does not produce toxic run-off. During production, stainless steel uses scrap metal as its primary raw material, with up to 70% of the product coming from recycled material. Increased efficiency in process technology has also decreased the amount of energy required to manufacture stainless steel. Our vessels truly do not “leave a stain” on the environment.

Our Process

Our straightforward, five-step process ensures quality results, every time. We take you from vision to reality through collaborative design consultation, expert installation and ongoing customer support.

1. Design

Once you contact Pure Stainless, the design process is initiated. Our expert team quickly internalizes your needs and vision to deliver a custom design that satisfies your style and budget.

2. Revise

Next, we fine-tune the design, ensuring every detail is reviewed and understood, so an exceptional product can be engineered and manufactured.

3. Fabricate

Once your design is approved, we begin work on manufacturing your vessel to match your design and installation requirements.

4. Install

We are available to oversee installation, or provide information to assist your builder with installation of your custom stainless pool or spa.

5. Support

We offer 25-year warranties on residential and commercial vessels. And, our customer service representatives are available to answer your follow-up questions after the project is complete.

Chris Neal

Chris has become the Greater Toronto Area’s premier pool builder, known for custom, contemporary stainless steel, concrete and fiberglass pool and spa designs that exemplify style, luxury and craftsmanship. His creations have won The Pool and Hot Tub Council of Canada’s prestigious titles year-after-year, establishing Chris as a trusted industry leader and innovator. His work has been showcased in Pool, Spa and Patio Magazine, Concrete Expressions Magazine and Luxury Pools Magazine.


Gene is the only Platinum-Level Genesis 3 designer in Canada and one of just a few platinum-certified pool builders in the world. Located in Kelowna, British Columbia, he is known for his precision, quality and innovation in creating world-class pools across Western Canada. Gene’s work has been featured in Luxury Pools Magazine, Aqua Magazine, Canadian Architecture and Design Magazine, and many more. His projects have earned the top prize for best pool and spa in Canada many years running, as well as other esteemed international industry awards.

Building all across Canada

With Locations in British Columbia & Ontario

Contact Us